Today we will be discussing about Deep Linking and its importance in Mobile Application Development whether for iOS and Android. If you still haven’t explored this feature, then it’s time now to understand and implement this feature in all your mobile applications.
So, let’s get started.
Deep Linking is nothing more than a URL that redirects a user to a location inside an application. This feature allows for an immediate redirection of user, thus resulting in easy navigation. Apart from opening an application, this feature can also be used to drive an action according to URL parameters. This is just the tip of the iceberg; there’s a lot that you can benefit from with the inclusion of deep linking during Mobile Application Development for Android.
Firstly, it helps in driving user engagement. It can help you get new users and at the same time convert them. It reduces the dependence on marketing and advertising strategies for re-targeting, but doesn’t necessarily eliminate it. Also, since it uses link, you can send your user to a particular location within app, specific view or even any other app/link.
For instance, if you wish to send your customer directly your official Facebook Page, then you can implement it with deep linking feature. It will take on your users to your official Facebook page without any lags or glitches. Simply put, your job gets done.
Apart from redirecting, this feature is also very helpful in converting a potential user into customer. For example, if a user searched for your product in browser, then you can take the user from browser directly to a specific location within your app. This eliminates the process of user searching for your application in App store.
Deep Linking also smoothens out the onboarding process. For any new user that installs your app, you can walk them through the app within 2-3 views that make it easy for user to understand the app better. Beginning with a welcome screen, you can make a user familiar with the application. Part of it emphasizes on functioning and navigation of app, so that everything becomes seamless.
Apart from any of it, the best benefit of deep linking feature is that it can help you understand user behavior - for example how user opens app, installs or uninstalls it. It is a helpful tracking tool. You can even create special ad campaigns that uses deep linking, spread via email, social media channels, SMS or even referrals.
This very easy and powerful tool now holds huge significance in Mobile Application Development for Android or iOS platforms. From user engagement, conversion to driving sales through action-drive campaign ads - it just makes managing an application much easier task. Don’t forget to include it in your Mobile App Development for Android, iOS.
